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Falabella Retail starts its new program called Mentoring & Talent

Fashion Network
June 2023
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Falabella Retail starts its new program called Mentoring & Talent

Fashion Network
|
June 2023

What: Falabella Retail launched the "Mentoring & Talent" program, in partnership with the consultancy Desarrolla Más.

Why it is important: The project has the participation of 30 employees from Chile, Peru and Colombia with the aim of promoting the development of company professionals in the region.

The program works to pair mentors with apprentices, in which mentors will assist apprentices in their learning processes, and share their experiences and knowledge.

It also includes workshops and learning capsules with the goal of improving leadership skills and competencies and culture within Falabella.

Falabella Retail points out that this new program expects to see positive changes in a period of 1 to 2 years through different performance evaluations.


Falabella Retail starts its new program called Mentoring & Talent 

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Spending on luxury goods decelerating

WWD
June 2023
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Spending on luxury goods decelerating

WWD
|
June 2023

What: Saks’ quarterly online survey of luxury customers’ attitudes revealed that luxury consumers are looking to save more, travel more, and spend less on luxury goods.

Why it is important: The results of the survey confirm a slowdown in the US luxury market as concerns begin to rise over the economy.

Luxury consumers are prioritizing saving and travel over spending on luxury goods, according to Saks Luxury Pulse's latest quarterly survey.

While 53% of respondents plan to spend the same or on luxury in the next three months, 47% say they will spend less.

Saks reports that 67% of respondents are optimistic about their personal financial situation.

Over half of those planning to spend less said they would be enticed by a sale or promotional event, while 82% plan to prioritize saving over the next three months.

In response to the results, Saks is taking steps to ensure that its best positioned to navigate the rest of the year. This includes optimizing its content and interactions with customers and also emphasizing its live commerce platform, Saks Live, to drive customer engagement.


Spending on luxury goods decelerating

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Hema to reimburse EUR 100m of Covid-related state aid

Retail Detail BE
June 2023
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Hema to reimburse EUR 100m of Covid-related state aid

Retail Detail BE
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June 2023

What: The Belgian chain is doing well, with a profit for the second consecutive year. But Covid-19 repayments are still looming.

Why it is important: The consequences of the European states’ aid during the covid are likely to be felt for a few years again.

Last year, Hema reported a 20% increase in comparable sales, with a net revenue of EUR 1.3 billion. For the second consecutive year, they posted a net profit of EUR 32.9 million, following a takeover and debt restructuring in 2021.

However, they must repay EUR 107 million in deferred taxes and EUR 11.4 million in government support from the Covid period. This repayment, though, indicates that Hema's revenue losses were less than expected.


Hema to reimburse EUR 100m of Covid-related state aid 

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Rental: how Decathlon is moving up a gear in Belgium

Fashion Network
June 2023
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Rental: how Decathlon is moving up a gear in Belgium

Fashion Network
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June 2023

What: The brand is extending its rental subscription service to 1,000 users for its second stage of development.

Why it is important: The company is seeing an increase in performance while also reducing environmental impact.

The retailer is testing a new business model centered around use rather than ownership.

Through a monthly package with three formulas costing EUR 25, EUR 50, and EUR 95, consumers can have items whose total value must not exceed a certain amount, EUR 400, EUR 1,000, and EUR 2,000 depending on the subscription.

Customers can rent punctually such as a paddle in the summer or skis in the winter or over time and the entire Decathlon catalog is available, including textiles. Repair costs are the consumer’s responsibility, with breakage and theft insurance included. All items are reconditioned by Decathlon between each use.

During the retailer’s first phase, customers used an average of 24 products and emitted 130 kg of CO2 per person over the year, which is much less than owning all the items and also cheaper as customers paid three to six times less than if they had bought the products.

The co-director of We Play Circular encourages all retailers to test out rental services as they want to find the right solutions and continue to see success. He also noted that subscription income is almost only gross margin.


Rental: how Decathlon is moving up a gear in Belgium

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Shinsegae to build a new mall in Incheon by 2027

Inside Retail
June 2023
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Shinsegae to build a new mall in Incheon by 2027

Inside Retail
|
June 2023

What: Shinsegae still sees opportunities for new real estate programs in Korea.

Why it is important: The Korean market is already very developed and the country has embraced new technologies, including Metaverse, far beyond other ones in the region, however there is still space for a new mall.

Shinsegae Group, a South Korean retail giant, plans to build an integrated Starfield shopping complex in Incheon by 2027. The complex will span 1.65 million square meters and include a multi-purpose dome for sports and cultural events, a hotel, and an infinity pool.

Shinsegae expects the complex to attract over 25 million visitors annually and generate US$2.8 billion in economic value. The dome will also serve as the home stadium for the South Korean baseball team SSG Landers starting in 2028.


Shinsegae to build a new mall in Incheon by 2027 

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Walmart plans to expand its specialty HIV outreach

CNBC
June 2023
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Walmart plans to expand its specialty HIV outreach

CNBC
|
June 2023

What: Walmart expands its HIV program, launched in 2021, to 80 stores nationwide.

Why it is important: US retailers increasingly pre-empt every single aspect of consumer health, killing two birds with one stone: bring a useful service to customers in need, and contribute to the overall image of the retailer.

Walmart has launched an HIV specialty-pharmacy pilot program in late 2021, targeting communities with high incidences of HIV. The program, which is set to expand to over 80 HIV-specialty facilities across nearly a dozen states by the end of this year, offers specialized training for pharmacists on HIV conditions and treatments.

The initiative aims to make antiviral medications more widely available and provide support services, in line with the Department of Health and Human Services’ goal to end the HIV epidemic by 2030. Walmart, along with CVS Health and Walgreens, is also working to offer free HIV testing and facilitate free home delivery of HIV medications.

The move comes as major pharmacies aim to expand their healthcare services and establish themselves as community retail health providers.


Walmart plans to expand its specialty HIV outreach 

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At smaller stores, Kohl’s will open scaled-down Sephora shops

WWD
June 2023
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At smaller stores, Kohl’s will open scaled-down Sephora shops

WWD
|
June 2023

What: Kohl’s is planning to have 750-square-foot Sephora shops operating at 50 Kohl’s locations which would otherwise be too small to accommodate the typical shop-in-shops.

Why it is important: The US retailer continues to install Sephora shops across its stores as a key element in its turnaround efforts.

The small-format Sephora shops will merchandise products by category such as “best of foundation or best of fragrance” to create a simplified shopping experience and make it easier to find popular products.

By the end of the year, Kohl’s plans to have a Sephora presence in more than 900 of its stores and is on track to have a Sephora presence in all 1,100 of its stores by 2025.

Customising the Sephora shops to fit into additional Kohl’s locations demonstrates the retailer’s confidence in its Sephora strategy and how critical it is to its turnaround efforts.

The partnership continues to outperform expectations and allows Kohl’s to provide a prestige beauty experience, which further advances the customer experience.

Total beauty sales were up 150% year-over-year in the first quarter of this year and the company continues to gain market share in beauty.

Despite the increases in beauty, the company’s overall sales decreased by 3.3% to USD 3.36 billion and comparable sales decreased 4.3% with net income remaining flat at USD 14 million.


At smaller stores, Kohl’s will open scaled-down Sephora shops

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Shopping events are back, here’s how to make the most of them

Business of Fashion
June 2023
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Shopping events are back, here’s how to make the most of them

Business of Fashion
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June 2023

What: Fashion brands are embracing events to generate brand awareness and drive sales as digital advertising costs increase.

Why it is important: Events are a great way to increase foot traffic and drive sales as consumers crave connection post-pandemic.

While events can be costly, brands don’t always expect to close a transaction but rather intend to be top of mind and remind customers that the store is nearby by creating positive associations with the brand.

Marketers say that in-person events such as trunk shows or shopping parties are more important than ever as social media has become a less favorable channel for advertising in recent years. The events are a direct way to reach customers and leave an impression that an ad on social media couldn’t.

Consumers also crave social activities post-pandemic and are eager to for connection, they want to see people and feel special.

The largest and most costly events often result in the least tangible returns, with the ultimate goal being to provide customers with a positive experience with the brand rather than converting a sale.

Events such as Krewe’s crawfish boil can ignite curiosity and allow customers to feel products in real life and become educated on the brand.

Smaller events such as trunk shows or in-store shopping events provide more opportunities to directly drive sales. Marie Oliver, a women’s apparel brand, has seen an overall sales increase and boost in social media engagement following their trunk shows.

Global head of luxury at Boston Consulting Group stated the most successful events tend to be those that bring together an interesting community of people as allowing customers to come together, especially if the founder is present works really well.


Shopping events are back. Here’s how to make the most of them

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Macy’s Inc. reports tough first quarter 2023 results

WWD
June 2023
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Macy’s Inc. reports tough first quarter 2023 results

WWD
|
June 2023

What: Macy's has lowered its projections for business in 2023 due to falling profits and revenues in the first quarter.

Why it is important: The retailer saw weaker than expected sales as its consumers are under pressure and spending closer to need.

The company experienced a 7% decrease in net sales and 7.2% decrease in comparable sales while the namesake department store saw a 7.9% decrease.

Bloomingdale's suffered a 4.3% decrease in comparable sales, while Bluemercury saw a 4.3% rise.

One of the main factors cited for the lack of business was failure to offer enough products suitable for colder weather.

Macy's plans to offer more aggressive discounts in Q2. The company is also positive about greater investment in private labels and five growth vectors including personalized shopping experiences, digital strategy, luxury, and smaller formats.

Following these results, Macy’s has lowered its projections for the year, expecting sales to reach USD 22.8 billion to USD 23.2 billion in comparison to its previous expectation of USD 23.7 billion to 24.2 billion.


Macy’s Inc. reports tough first quarter 2023 results

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Tiffany & Co. becomes first luxury jeweler to receive net-zero target approval

Fashion Network
June 2023
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Tiffany & Co. becomes first luxury jeweler to receive net-zero target approval

Fashion Network
|
June 2023

What: The luxury jeweller is the first in the industry to receive approval from the Science Based Targets initiative (SBTi) for its net-zero emissions target.

Why it is important: Tiffany & Co.’s goals are in line with the latest climate science and the need to limit global warming to 1.5°C.

SBTi has verified Tiffany’s long-term target of achieving net-zero greenhouse gas emissions across its operations (Scope 1 and 2) and supply chain (Scope 3) by 2040. The jeweller has also received approval for its 2030 near-term greenhouse gas reduction target.

Tiffany & Co. aims to reduce Scope 1 and 2 emissions by 70% and reduce Scope 3 emissions by 40% against a 2019 baseline.

The company has already made progress towards its goals, reducing emissions by 30% in 2022.

To reach a 90% reduction, the retailer plans to engage and decarbonise its entire value chain, focusing on deep and rapid emission cuts guided by climate science and industry best practices.

Additionally, the new NYC flagship store is on track to receive WELL Platinum certification and LEED Gold certification.

At five locations, Tiffany has on-site solar installations, and the company plans to expand its investment this year by installing solar panels at its diamond polishing facility and jewellery manufacturing site.

The jeweller currently sources 91% of its global electricity from clean, renewable sources, including on-site solar and renewable electricity credits, in over 25 countries.


Tiffany & Co. becomes first luxury jeweler to receive net-zero target approval

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Bergdorf’s revamps second floor of its men’s store

WWD
June 2023
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Bergdorf’s revamps second floor of its men’s store

WWD
|
June 2023

What: Bergdorf Goodman is revamping its luxury men’s only store to feature new boutiques, a VIP dressing area, and a food and beverage service.

Why it is important: The updates are being made to address the changing needs of customers, which includes the demand for occasion-based clothing.

Most of the changes will be taking place on the second floor, which features tailored clothing, furnishings, and luxury sportswear.

Some of the key changes include Charvet moving to a new boutique, a shop for Cesare Attolini, and the addition of Brunello Cucinelli’s Satoria Solomeo line which will be the only distribution point in the US outside the company’s own boutique.

A VIP dressing area has also been added that will offer a food and beverage service from Goodman’s bar, alterations, and a lounge.

The new additions complement the existing assortment which includes shops for Brioni, Tom Ford, Giorgio Armani, Ralph Lauren Purple Label, and Ermenegildo Zegna among others.

Bergdorf’s has seen a significant increase in sales of more tailored pieces and furnishings, with occasion-based clothing continuing to be very strong for events and celebrations in the post-pandemic world. Additionally, the store has seen growth in luxury sportswear as well as a resurgence in neckwear./nbsp]

More renovations are planned for the store in the future as the luxury retailer is seeing a strong response to its men’s business.


Bergdorf’s revamps second floor of its men’s store 

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Authentic Brands Group acquires Hunter Boots

The Retail Bulletin
June 2023
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Authentic Brands Group acquires Hunter Boots

The Retail Bulletin
|
June 2023

What: The US private equity-back Authentic Brands Group (ABG) has acquired British heritage brand Hunter.

Why it is important: Brands are increasingly concentrated within conglomerates looking for scale, including when at the negotiation table with department stores

The acquisition drives ABG’s strategy of diversifying its portfolio with brands that originate outside the US and comes as part of the firm’s brand-building approach.

The deal was supported by Authentic's existing partners, Batra Group and Marc Fisher Footwear, who will be fully responsible Hunter's retail operations and its future expansion on both sides of the Atlantic.

The Batra Group will be responsible for designing and developing Hunter footwear, apparel and accessories in the UK and Continental Europe.

Meanwhile, in the US, Marc Fisher Footwear will become the brand's core footwear partner, focusing on the footwear design, wholesale and e-commerce operations.

The move adds to ABG’s growing portfolio of brands, as it acquired Ted Baker, Reebok, David Beckham's DB Ventures and Vince last year.


Authentic Brands Group acquires Hunter Boots

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La Samaritaine dons the colours of Magic City

Fashion Network
June 2023
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La Samaritaine dons the colours of Magic City

Fashion Network
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June 2023

What: The Parisian department store has been turned into a carnival to pay tribute to its founder who built the first-ever amusement park in Paris, Magic City

Why it is important: The department store is paying tribute to its past, while also creating an interactive and unique store experience for its customers.

A multitude of activities and colorful stands can be found throughout the many floors of the store such as Magnetic Tweezers and The Acquatic Ballet, pinball machines, and arcade terminals.

Snapchat is providing augmented reality experiences while artist Pierre Brault is exhibiting his work which is representative of the Samaritaine woman.

The Musée des Arts Forains also unveiled an exhibition which features historical elements fo the funfair, wooden horses and other iconic animations.

Free reign was given to 3D artist Clément Morin, the motion designer who designed both digital and animated works to be displayed on the exterior of the store as well as around the store’s grand staircase.


La Samaritaine dons the colors of Magic City 

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Marks & Spencer launches beauty recycling program

Fashion United
June 2023
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Marks & Spencer launches beauty recycling program

Fashion United
|
June 2023

What: M&S has unveiled a new Beauty Takeback Scheme where empty product packaging can be dropped at 40 stores across the UK.

Why it is important: The initiative is estimated to collect over two tons of empty beauty packaging within the first year.

Formed in partnership with the recycling firm Handle, the new program will allow customers to return any form of plastic or aluminum beauty packaging from any retailer.

Dedicated boxes will be located in Marks & Spencer beauty departments and the materials and components will be used to create new packaging and products.

The initiative targets the parts of packaging that are often missed and aims to create a simple solution for customers to live lower carbon lives.


Marks & Spencer launches beauty recycling program

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John Lewis chair promises profits before 2026

Retail Gazette
June 2023
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John Lewis chair promises profits before 2026

Retail Gazette
|
June 2023

What: John Lewis Partnership chairman, Sharon White, has pledged to get the retailer back to sustainable profit before 2026.

Why it is important: The department store retailer has posted three years of losses but is confident in its five-year recovery plan to get the partnership back to profit.

The retailer’s recovery plan aims to create a broadly based business with brilliant retail at the core, built on excellent customer service, quality, and ethics.

White stated that the retailer’s famous annual bonus would be paid when affordable. The bonus was scrapped last year amid losses of GBP 234 million.

While the plan could require external investment, White assured that its employee model wouldn’t be going anywhere.


John Lewis chair promises profits before 2026

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Saks extends its brand of personal service to luxury resorts

WWD
June 2023
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Saks extends its brand of personal service to luxury resorts

WWD
|
June 2023

What: Saks is partnering with resort operators to establish Five Avenue Clubs’ personal service and styling suites in locations where it doesn’t have stores.

Why it is important: The new initiative is a way for the retailer to deliver personal service to a wider audience and reach customers in locations where it doesn’t operate stores.

Saks Fifth Avenue is bringing its Fifth Avenue Club personal shopping and styling service to luxury resorts across America, with plans to open 10 locations in 2023.

So far, three Fifth Avenue Club suites in resorts are open in Hawaii and two locations in California. Additional Fifth Avenue Club suites are expected to open at luxury properties in Maui, Nashville, Orlando, Charleston, Deer Valley, Nantucket and Santa Fe.

The company is leasing suites in the resorts for a minimum of one year to test locations and understand the value of the market. Small local teams who are well connected in their communities have been recruited for the suites in the resorts.

Saks' lead partner in the strategy is Marriott International and its portfolio of luxury brands, but other partners have been brought on board as well.

Clients will make an appointment and consultations will be done remotely to determine the client's needs. Then the suite gets curated for the client by the time of arrival at the resort.


Saks extends its brand of personal service to luxury resorts

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Ulta Beauty’s merchandising chief looks inside a big bet on wellness

Business of Fashion
June 2023
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Ulta Beauty’s merchandising chief looks inside a big bet on wellness

Business of Fashion
|
June 2023

What: The beauty retailer’s chief merchandising officer shares her thoughts on how the beauty industry will increasingly prioritize mixing products and services that emphasize wellness into daily routines.

Why it is important: The beauty category continues to outpace the global economic outlook and there is no greater growth vehicle within the category than wellness.

Beauty and wellness have become synonymous as consumers increasingly focus on feeling good and taking better care of themselves, a trend that developed during the pandemic.

The trend started in skin care, evolved to hair, and is now more focused on makeup as customers are going out and attending more events post-pandemic.

Ulta launched a wellness shop in 2021 with the aim of creating something that crossed categories and made it easier for customers to shop.

The retailer began with a more everyday basic care range before adding five pillars to its offering, including relax and renew, which became more popular during the pandemic and intimate wellness which launched at the end of Q3 in 2022.

Arnaudo states that having a global perspective and taking a holistic view is important as 41% of people globally believe that wellness is a communal and societal issue than an individual goal.

Ulta has seen the luxury segment continue to grow, attributed to the influx of social media as more than 80% of Gen Z and Millennials will purchase a luxury beauty product if they see it on TikTok.

Wellness will continue to be a growth driver for the retailer which they attribute to the more than 150 wellness brands in their assortment.


Ulta Beauty’s merchandising chief looks inside a big bet on wellness

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Nike is trying to win independent retailers back

Wall Street Journal
June 2023
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Nike is trying to win independent retailers back

Wall Street Journal
|
June 2023

What: Designer Brands (US) announced that Nike was resuming business relationship with them.

Why it is important:  In a spectacular fashion, Nike is reversing some of its decisions related to stop some wholesale partnerships, which were initially cancelled to leave room for Nike’s DTC strategy.

Nike is reestablishing partnerships with some retailers to help clear its inventory, reversing a previous strategy to sell more products directly to consumers.

Designer Brands recently announced that Nike products would return to its stores in October.

Nike had previously dropped about 30% of its wholesale accounts, including Zappos, Macy's, Designer Brands, and Urban Outfitters, to focus on direct sales and strategic partners. However, increased inventory levels and changing market dynamics have led Nike to reengage with these retailers.

Despite this shift, Nike's wholesale revenue increased by 10% in the nine months through February compared to the same period last year.


Nike is trying to win independent retailers back 

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GDR’s top 5 AI case studies

GDR UK
June 2023
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GDR’s top 5 AI case studies

GDR UK
|
June 2023

What: GDR UK reviews 5 use cases using AI to provide new advantages to customers.

Why it is important: Out of the 5 examples, only 2 are customer-facing, the remaining 3 are operating in the back end and show how AI can help retailers save some productivity points.

AI continues to revolutionise the retail industry in 2023, as evidenced by the case studies of innovative applications of this technology.

The AI-powered search tool 'Ask Instacart' was launched by US grocery delivery company Instacart, which uses natural language processing to assist users with recipe queries, product suggestions, dietary requirements, and personal recommendations based on their shopping history.

Pactum, a start-up operating out of California and Estonia, developed an AI tool that manages buyer-vendor negotiations. The system, which adds value to supplier agreements and is favoured by vendors, is used by clients such as Walmart.

Verneek, a generative AI start-up from New York, has introduced Quin Shopping AI. This tool specialises in answering customer queries relating to consumer products, both online and in-store, with a focus on specificity to avoid the inaccuracies seen in other AI models.

Google is also playing a significant role in transforming e-commerce with its Product Studio. This tool uses generative AI to change how businesses create and modify product imagery, reducing manual intervention and enhancing the consistency of the online shopping experience.

Firework, a video commerce platform, has also introduced its generative AI tool for in-video chat features. This tool allows for instant responses in chats even after the live stream has concluded, transforming any pre-recorded video into an 'always-on livestream' and turning them into points of engagement and purchase. The beta version of this tool has been launched with US supermarket chain The Fresh Market.

The transformative power of AI in the retail industry continues to grow, with these case studies illustrating its potential to streamline operations, improve the customer experience, and drive business growth.


GDR’s top 5 AI Case studies 

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Debenhams to launch premium brands division

Retail Gazette
June 2023
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Debenhams to launch premium brands division

Retail Gazette
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June 2023

What: The online-only department store is creating a new division for premium brands on its website.

Why it is important: The new division will give the retailer an elevated presence as they continue to reposition themselves as a digital department store.

As a marketplace-led and commission-based business, the retailer is focused on building its proposition to the consumer, with the main focus being on fashion, home, and beauty with a combination of everyday brands and premium brands.

The retailer is looking to build the brand back bigger, bolder, and better as the great British digital department store.


Debenhams to launch premium brands division

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Debenhams collapse left unsecured creditors with GBP 1.3 billion losses

Retail Gazette
June 2023
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Debenhams collapse left unsecured creditors with GBP 1.3 billion losses

Retail Gazette
|
June 2023

What: The unsecured creditors of Debenhams will not recover the GBP 1.3 billion owed to them before the retailer’s collapse.

Why it is important: A progress report from a liquidator revealed that Debenhams, which was once one of the leading names in UK department stores, had no funds available for unsecured creditors.

The department store went into liquidation during the pandemic and was acquired by Boohoo Group shortly after it began the liquidation process.

Debenhams’ debt included GBP 323.6 million in relation to its revolving credit facility and GBP 202.5 million in unsecured loans.


Debenhams collapse left unsecured creditors with GBP 1.3 billion losses 

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La Samaritaine unveils a space dedicated to niche perfumery

Fashion Network
June 2023
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La Samaritaine unveils a space dedicated to niche perfumery

Fashion Network
|
June 2023

What: The Parisian department store has opened “Maison de Parfums”, a space dedicated to niche perfumery in its beauty department.

Why it is important: The department store is looking to distinguish itself from competitors by creating an offer that will attract tourists and younger consumers.

The new space is located on level -1 in the store’s 3,400 square meter beauty department.

Fourteen new brands have been introduced including Matière Première, Maison Crivelli, Amouage, Miller Harris, Les Eaux Primordiales, and HeadSpace.

The department store’s offer balances big market names to attract tourists with more confidential and cutting-edge players as well as a range of limited edition bottles.


La Samaritaine unveils a space dedicated to niche perfumery

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US retail sales see unexpected growth

Business of Fashion
June 2023
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US retail sales see unexpected growth

Business of Fashion
|
June 2023

What: US retail sales unexpectedly rose in May, showcasing resilient consumer demand in the face of mounting economic challenges.

Why it is important: The value of retail purchases climbed 0.3 percent after a 0.4 percent gain in April; Commerce Department data showed Thursday. Excluding autos and gasoline, sales were up 0.4 percent. The figures aren’t adjusted for inflation.

The overall figure beat all but one estimate in a Bloomberg survey of economists. Sales at 10 out of 13 retail categories advanced last month, in part reflecting greater spending on cars — which were widely expected to drop.

While the figures came in stronger than expected, they still show moderating consumer demand from the past year. Americans have kept spending even against a backdrop of elevated prices and higher interest rates, supported by a still-vibrant job market and pent-up savings.


US retail sales see unexpected growth 

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Mexico is a key piece in Shein’s strategy in Latin America

Fashion Network
June 2023
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Mexico is a key piece in Shein’s strategy in Latin America

Fashion Network
|
June 2023

What: Replicating what has already started in Brazil, Shein is going through a second stage in Mexico.

Why it is important: Shein hopes to boost its production and optimize its logistics business in parallel through small local factories that can be incorporated into its business scheme.

The strategy is to invest in training so that Mexican manufacturing plants reproduce the products it sells on its e-commerce platform, just as it has done in Brazilian territory where it already has 200 partner factories.

Without specifying locations and dates, the president of Shein Latin America announced that this next step will take place soon, probably before 2024.


Mexico is a key piece in Shein’s strategy in Latin America 

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