What: Allbirds will offer shoe resale with “Rerun”, an integrated resale platform as part of its push to reduce its carbon emissions.

Why is it important: US customers will be able to trade their slightly imperfect and gently used sneakers for $20 in-store credit by dropping them off at one of three retail locations in Los Angeles, Chicago and New York City.

Sneakers will then be refurbished by Trove re-commerce service, before being resold on the Allbirds ReRun for around two-thirds of the original retail price.

While the resale platform will focus on sneakers for now, the brand will consider expanding it to new categories in the future.

Allbirds is entering the secondhand sneaker market