What: Saks is organising its introduction on TikTok in parallel to the launch of its new stylist service.

Why it is important: TikTok is presented by Saks as a new media touchpoint for the customers, as the purpose is to attract attention, create engagement and generate purchases directly on the platform.

Saks Fifth Avenue is gathering a team of creatives, celebrities, and influencers to engage audience on TikTok. Saks presents it as a new touchpoint to discover the “on-demand style inspiration”. The target is to make the most of TikTok ascendent dynamic.

This move follows the launch of Saks Stylist, a redesigned personal stylist and shopping service on saks.com and mobile.

Saks Fifth Avenue takes on Tiktok