What: Macy’s is using 3D visualisation to help customers see furniture they are interested in, in the context of their homes.

Why is it important: Macy’s thought of this new technology because their customers needed to touch items, and see them in context, to make up their minds. This is especially true when it comes to goods in the furniture sector, which cannot always be displayed in-store due to lack of floor space.

Macy’s 3D Room Planner, See Your Space, allows customers to design rooms according to templates, to create their own space through a build your-own functionality as well as discover new products through inspiration.

Users can browse inspirational photos and drop Macy’s products directly from the photos into their 3D room, as well as customise interiors to recreate the look of their own homes. They can use AR to visualise products in their homes via their mobile phone by using 3D Cloud models, while the instore 3D room planning service allows customers to walk around their newly created rooms.

The “CustomizeIt” sectional configurator feature allows customers to build the perfect sectional sofa, where they can experiment with configuration and design, check the measurements in regard to their room and see their final design in 3D.

Macy’s 3D room planner “see your space”