What: JC Penney introduces its first men’s denim lifestyle collection, called Mutual Weave.

Why is it important: After two years of refocusing, relaunching and adding new private brands, Mutual Weave, the men’s private label collection. The denim collection has six fits, 34 washes and 59 sizes.

It also offers sun-washed slub fabrics, curved hem shirts, oxford shirts, chambray shirts, vintage fleece hoodies, jackets, accessories and footwear, and comes in regular, big and tall, and adaptive sizing. There are nearly 300 items in the collection. Prices range between $20 and $60 excluding a few higher-priced items.

Mutual Weave aims to attract a wider range of ages and men with varying style preferences and is inclusive in sizing. It is being merchandised next to Levi’s, Lee and Arizona, which Penney’s considers its “powerhouse” jeans brands.

J.C. Penney launches men's private label