What: Nordstrom introduces its first podcast hosted by, president and chief brand officer, Pete Nordstrom. The Nordy Pod is a way for Nordstrom fans to stay up to date and have an inside look behind the scenes.

Why is it important: Podcasts have taken off in recent years. Their appeal is their convenience as they are easy to access and users can listen to audio episodes while running, cooking, cleaning and tackling other tasks. Nordstrom’s podcast comes as brands are increasingly facing pressure to take a stand on social issues, and consumers are seeking to purchase from brands that align with their values. In May 2021, El Corte Ingles also launched a series of podcasts covering cultural topics.

The first episode features lengthy, unscripted interviews at Nordstrom’s New York City store with legendary merchant Mickey Drexler covering his beginnings and career ups and downs as well as advice. As well as an interview with a veteran Nordstrom stylist and a customer whom Nordstrom helped after her daughter had a “potty training” accident in the store.

More interviews are promised with employees, customers and “prominent industry voices.”

Nordstrom’s podcast: “The Nordy Pod”