What: Bergdorf Goodman’s 2022 artist exhibitor Kristin Simmons is bringing a colourful installation to the retailer’s Fifth Avenue flagship. Starting Thursday through March 20, the artist will welcome visitors to her interactive exhibition, “Obsessions and Confessions,” spanning the store’s seventh floor.

Why it is important: Art and commerce have always been a great match, and even more at a time when customers are expecting more experiences from their retailers’ stores.

The exhibition juxtaposes cultural symbols of success, status, power and pleasure with underlying societal critiques. It’s a metaphorical sugar rush of brilliant colours and pithy witticisms that examines conspicuous consumption and also pokes fun at my own appetite for luxury.

Original works on view are available to purchase for $3,000 to $60,000, and for $2 visitors can play the claw game for a chance to win one of Simmons’ works. A portion of proceeds from the exhibition will benefit Free Arts NYC, a non-profit that provides arts mentorship for underserved youth across New York City.

Interactive art at Bergdorf Goodman