El Palacio de Hierro’s new Dior store in Guadalajara

news November 2021 WWD

What: Christian Dior has expanded its retail footprint in Mexico with the opening of its fourth store, a new boutique at El Palacio de Hierro in Guadalajara (following locations in Artz, Santa Fe and Polanco).

Why it is important:  El Palacio de Hierro secures and expands its partnership with Dior.

The Guadalajara store resembles a curved light box with two entrances. Women’s and men’s collections are displayed in the centre. Product is cross-merchandised following a new concept started at the brand’s massive Paris Champs-Élysées boutique opened in 2019.


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