El Palacio de Hierro’s new Dior store in Guadalajara
What: Christian Dior has expanded its retail footprint in Mexico with the opening of its fourth store, a new boutique at El Palacio de Hierro in Guadalajara (following locations in Artz, Santa Fe and Polanco).
Why it is important: El Palacio de Hierro secures and expands its partnership with Dior.
The Guadalajara store resembles a curved light box with two entrances. Women’s and men’s collections are displayed in the centre. Product is cross-merchandised following a new concept started at the brand’s massive Paris Champs-Élysées boutique opened in 2019.