Falabella launches a new channel for younger generations

news May 2021 Chocale (Spanish)

What: Falabella Play will air on with interviews and live music.  

Why is it important: While increasing online traffic, the retailer aims to create a community and better understand its younger customers.

Falabella Play will broadcast on Mondays, Wednesdays and Fridays on, as well as YouTube, Tik Tok, Instagram, Facebook and Twitch. 

IADS user
Forgot password?

New user? Activate your IADS account