Falabella launches a new channel for younger generations

What: Falabella Play will air on Falabella.com with interviews and live music.  

Why is it important: While increasing online traffic, the retailer aims to create a community and better understand its younger customers.

Falabella Play will broadcast on Mondays, Wednesdays and Fridays on Falabella.com, as well as YouTube, Tik Tok, Instagram, Facebook and Twitch.