Lifestyle Inc. (Sogo Hong Kong) launches a new membership program

What: Sogo relaunches its VIP program.

Why it is important: A much awaited relaunch making the most of Sogo’s experience on customers loyalty and expectations.

The new VIP program is a streamlined, simplified system, though to be easy and rewarding. 3 tiers, names after Japanese flowers, accessible upon spending specified amounts, grant various advantages, from gift certificates to members events, exclusive events and even dining discounts.