Breuninger partners with Estee Lauder for Pink October
What: another big player joining the Pink October initiative
Why it is important: a social initiative to contribute to the fight against breast cancer
With the motto ‘together against breast cancer’, the German department store partnered with Estée Lauder’s Pink October campaign for a weekend, in order to raise funds for research. The store featured time-limited ‘Pink’ items including in their food section where clients could taste pink macaroons and pink drinks, with profits going to German NGOs fighting against cancer. Selfie stations were installed throughout the Stuttgart flagship store: for each selfie shared on a social media with hashtags, Estée Lauder donated for research.