WWD covers department store menswear trends with insights from IADS
WWD reports on a fundamental shift in menswear retail, with casualwear accounting for 70% of department store sales while luxury loses ground. The article features data from a new IADS press release showing how retailers are responding through expanded athleisure offerings and experiential strategies, from rooftop fan zones to community-led sports activations.
Read the full WWD article below:
Department stores recast Menswear around casual, sports and experiences
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Fashion Network draws on IADS data on department stores adapting to the post-sneaker
Fashion Network draws on IADS data on department stores adapting to the post-sneaker
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