Inside Retail reports IADS’ findings that men's fashion, averaging 13% of members' turnover in 2025-26, is concentrated in a handful of brands, which IADS describes as a fragility because one or two names can dictate the performance of a whole department. The article sets out IADS's argument that widening the assortment does not fix this and that returns now come from giving fewer brands more room, which plays to the editing role the department store format was built for.

Read the full Inside Retail article below:
Fewer brands gain more space: How department stores are reshaping menswear