Ragtrader reports that department stores are moving to fewer, better-presented men's fashion brands rather than wider ranges, according to IADS research, because adding brands lowers productivity per brand and dilutes the labels customers come for. The article describes members working their core brands harder through concessions, upgraded shop fits and dedicated staff, while contemporary and premium rise from 34% to 43% of the category.

Read the full Ragtrader article below:
Department stores double down on core menswear brands