Apparel News covered IADS's latest press release, which characterised the casualisation of men's fashion in department stores as a fundamental structural shift rather than a passing trend. The coverage reveals consumers are moving away from logo-driven luxury and streetwear brands toward premium accessible labels, seeking balanced value propositions over recognisable names. IADS data show traditional categories such as event apparel and workwear declining sharply, as casualwear solidifies its dominance across global department stores.

Read the full Apparel News article below:

Men's casualisation is a structural shift, not a trend

Click here to read the IADS’ Men Fashion Press Release