What: Falabella.com will begin selling IKEA products at the end of August, making it the only marketplace in the Americas and Europe authorized to carry the Swedish brand.

Why it is important: The deal shows IKEA loosening its historically tight grip on external sales channels for a marketplace that is already scaling fast — Falabella's own seller base grew sales 36% year-on-year, making this a strong bet on marketplace momentum rather than a one-off concession.

Starting at the end of August, IKEA products are available for purchase on Falabella's website and app in Chile, making Falabella.com the only marketplace in the Americas and Europe that IKEA has authorized to sell its products — a status shared only with Shopee in Indonesia and Tmall and JD.com in China.

The partnership strengthens Falabella.com's home offering with one of the world's best-known furnishing brands, giving customers of a platform that draws over 70 million monthly visits and 5.5 million active app users an easier way to compare home products and access IKEA's pricing, design and functionality. The first phase covers storage, decoration, dining, bedroom, desk and living-room categories.

IKEA will continue to handle order preparation, shipping, logistics and after-sales service to preserve its own service standards, while Falabella acts as the sales channel. Customers can also collect online purchases in-store through Click & Collect across Falabella's Chilean network. The model, developed locally in Chile, will be extended to Colombia based on results from this first stage.

IADS Notes:  The IKEA deal lands on a marketplace that was already scaling quickly: at Falabella's Seller Day in May 2026, more than 500 brands and 20,000 active sellers were already trading on falabella.com, with seller-driven sales up 36% year-on-year (Press Release, May 2026). That growth showed up in the same month's results, when Falabella Group reported a 22% rise in quarterly profit to US$253 million and credited digital channels and third-party sellers for a 21% increase in GMV (the group's Q1 2026 results). Falabella is not alone in leaning on marketplace partners for growth: Debenhams' renewed partnership with Mirakl gave more than 15,000 brands new advertising and fulfilment tools and helped lift its own marketplace GMV by 34% (Fashion Network, November 2025). The announcement also comes just as Francisco Irarrázaval, quoted above as Corporate General Manager of Falabella Retail, prepares to step down at the end of September, handing the region-wide role to Tomás Platovsky (La Tercera, September 2026).

IKEA arrives at Falabella.com in Chile