What: Falabella’s Seller Day unites more than 500 brands to drive e-commerce innovation, expand product assortment, and introduce new business solutions.

Why it is important: This initiative reflects Falabella’s leadership in digital transformation and marketplace growth, as confirmed by recent performance and investment trends.

Falabella’s recent Seller Day brought together over 500 brands, reinforcing the company’s commitment to omnichannel retail and digital innovation. The event focused on equipping sellers with advanced tools for growth, including digital marketing solutions, centralised management, and comprehensive logistics services. A key highlight was the launch of Falabella Empresas, a new B2B platform designed to support entrepreneurs and SMEs with tailored product offerings, preferential pricing, and streamlined purchasing processes. With more than 20,000 active sellers and a 36% increase in seller-driven sales over the past year, Falabella has significantly expanded its product assortment and strengthened its value proposition. The participation of top executives, including the CEO, underscored the strategic importance of sellers in the company’s growth trajectory. The company’s emphasis on leveraging artificial intelligence and digital tools aims to further differentiate its customer experience and maintain its competitive edge in a rapidly evolving retail landscape.

IADS Notes: Falabella’s latest Seller Day underscores the company’s ongoing commitment to omnichannel excellence and digital transformation, themes consistently reinforced throughout the past year. The July 2025 Seller Day brought together hundreds of brands, highlighting the marketplace’s pivotal role in driving 74% of GMV and achieving rapid delivery benchmarks, while also emphasising the importance of technological support for SMEs (Press Release, July 2025). This momentum was echoed in June 2025, when Falabella’s e-commerce roadmap showcased the strategic integration of partner brands and operational efficiency as key growth drivers (Fashion Network, June 2025). The company’s focus on customer-centric innovation and a multi-format strategy, as seen in Peru’s significant contribution to regional revenue in June 2025, has enabled remarkable e-commerce expansion and product assortment growth (Perú Retail, June 2025). By May 2026, Falabella’s integrated physical-digital ecosystem had delivered a 22% profit increase and 40% growth in seller sales, confirming the effectiveness of its disciplined investments in technology, logistics, and customer experience (Press Release, May 2026). Advances in retail media and AI-driven strategies, presented at Fmedia Day in March 2026, further illustrate how Falabella leverages data and digital tools to empower sellers and enhance the customer journey (Press Release, March 2026).

Falabella new edition of Seller Day