Bloomingdale’s gets its ‘Game On’ with Carousel shop curated by Venus Williams

news June 2024 WWD

What: Bloomingdale’s has launched a new Carousel shop curated by Venus Williams, featuring the exclusive Aqua x Venus Williams collection.

Why it is important: This collaboration with Venus Williams showcases Bloomingdale’s commitment to merging fashion and athleticism, offering a unique shopping experience that blends chic athleisure with luxury elements.

Bloomingdale’s has introduced its latest Carousel shop, "Game On," curated by tennis star Venus Williams. The shop, available in-store and online, highlights the Aqua x Venus Williams collection, featuring a range of athletic and ready-to-wear apparel inspired by Williams’ personal style. The collection includes active sets, cashmere cardigans, and statement pieces designed to empower women. The launch, in partnership with Air France, also includes exclusive items from brands like Anine Bing and Longchamp. The Carousel shop will offer various customer activations and will be open through August 26. Williams aims to create pieces that make women feel confident and powerful, reflecting her passion for fashion and empowerment.

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