Get to know the exclusive brand of El Palacio de Hierro

What: DHIERRO is a new women's fashion brand exclusive to El Palacio de Hierro, offering high-end, minimalist designs.

Why it is important: DHIERRO marks a significant move for El Palacio de Hierro into the slow fashion industry, emphasizing artisanal craftsmanship and sustainable, high-quality materials. This launch not only enhances the luxury retailer’s portfolio but also caters to the growing demand for sustainable and ethically made fashion.

DHIERRO, El Palacio de Hierro's latest brand, is capturing the attention of the fashion world with its unique blend of minimalist style and sartorial craftsmanship. Designed mainly in Europe, the brand targets modern, sophisticated women looking for contemporary cuts that highlight feminine beauty and exude confidence. The Spring Summer Collection draws inspiration from the Amalfi Coast, featuring luxurious fabrics like linen, silk, and cotton in vibrant, story-rich colors. Available across several El Palacio de Hierro locations, DHIERRO offers a variety of apparel from elegant dresses to casual wear, merging the latest trends with timeless sophistication.