Galeries Lafayette hosts vibrant Kurt Geiger pop-up as brand's global success expands

news March 2024 Fashion Network

What: Kurt Geiger has launched a pop-up store in Galeries Lafayette, Paris, showcasing its SS24 campaign and a range of colorful, embellished footwear and accessories.

Why it is important: This pop-up exemplifies Kurt Geiger's strategic international expansion and reinforces its position in the global luxury market. By selecting a prime location in a renowned department store, the brand demonstrates its selective distribution approach and commitment to engaging with a global audience.

Kurt Geiger's pop-up in Paris's Galeries Lafayette runs until April 15, immersing visitors in the brand's vibrant aesthetic, inspired by its London flagship. Highlighting the SS24 campaign featuring Adwoa Aboah, the installation mirrors the brand's colorful and creative DNA through a unique pavilion-like structure adorned with stained glass window panes. The pop-up, strategically placed to captivate over 100,000 daily visitors, marks another milestone in Kurt Geiger's international success, which includes plans for new stores in the US, Mexico, Spain, and Italy. Chief International Officer Steven Sousa highlights the brand's careful distribution choices and the universal appeal of its colorful, embellished products, which have propelled sales to record highs. Kurt Geiger's global presence, bolstered by this pop-up, showcases its mastery in blending luxury with vivid design to delight customers worldwide.

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