Chalhoub Group recognized as one of the most supportive organizations in the UAE

news February 2024 Chalhoub

What: UAE president Sheikh Mohamed bin Zayed Al Nahyan, awarded the Parent-friendly Label (PFL) by the Abu Dhabi Early Childhood Authority (ECA) to Chalhoub group.

Why it is important: Sheikh Mohamed bin Zayed Al Nahyan highlighted the significance of creating a work environment supportive of parents in the retail industry, emphasizing that it strengthens family bonds, promotes effective parenting, and positively impacts children, families, and society. Retail businesses often face high turnover rates, and providing parent-friendly policies can help retain valuable employees. When working parents feel supported in balancing their work and family responsibilities, they are more likely to stay with their current employer. The article also mentions that the President emphasized the broader social, cultural, educational, and workplace efficiency benefits of such a culture. 

Supporting working parents with flexible schedules, remote work options, and leave policies can lead to increased productivity and efficiency. Employees who can manage their family obligations effectively are likely to perform better at work. Many retail companies have embraced Corporate Social Responsibility (CSR) initiatives. Promoting a parent-friendly work culture aligns with CSR goals and demonstrates a commitment to social responsibility by supporting families and communities. 

Chalhoub Group received the Parent-friendly Label that outlines their commitment to supporting parents through policies such as maternity and paternity leave, flexible working hours, remote work options, and communication initiatives. 

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