IADS White Paper: Retail media and department stores: an opportunity, or a lifeline?

More than just an opportunity, retail media could become a driving force for department stores’ physical flagships and their perenniality.

press 26 January 2024 Announcement

The surge in interest in retail media, highlighted by extensive media coverage over the past three years and concrete results in companies such as Amazon or Walmart, indicates its growing significance in the retail sector. Many see the $100bn worldwide retail media market as a lifebuoy for an industry where margins are tight. Going beyond, retail media could also represent a transformative force for department stores: the convergence of digitalization and advanced in-store technologies can transform them into effective media companies, leveraging customer traffic both online and in flagship stores.

In its new White Paper, “Retail media and department stores: an opportunity, or a lifeline?”, the IADS extensively reviews retail media networks and how they have changed the traditional trade marketing between retailers and brands. This white paper dives into the transition and the many opportunities for significant growth that RMNs present for retailers. As RMNs mature further, they have the potential to revolutionize marketing and transform brand engagement for years to come. However, questions are raised surrounding the willingness of retailers and brands to carefully navigate RMNs. Retailers' preparedness will be the key factor in determining whether this promise becomes a reality.

The report includes or quotes the following retail companies:

7-Eleven, Ahold Delhaize, Albertsons, Amazon, Argos, Best Buy, Brico Depot, Bringo, But, CVS, Carrefour, Casey’s, Casino, Castorama, Cdiscount, Costco, David Jones, Dollar General, Electra Group, Etsy, Expedia, FNAC-Darty, Franprix, Galeries Lafayette, Gap, Gopuff, Harrods, Home Depot, ID Kids, Instacart, Intermarché, Jelmoli, Juguetiliandia, King Jouet, Kingfisher, Klarna, Kohl’s, Kroger, LabelVie, Le Bon Marché, Lowe’s, Luisa Via Roma, Macy’s, Maquillalia, Marriott, Mastercard, Michaels, Monoprix, MyOrigins, Nordstrom, Printemps, Publicis, Rakuten, Sainsbury’s, Sam’s Club, Sephora, Shopify, Showroom Privé, Target, Tesco, Uber, Ulta Beauty, Unlimitail, Veepee, Walgreens, Walmart, Wayfair, Williams-Sonoma, eBay.

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