El Palacio de Hierro expands its fashion offer
What: El Palacio de Hierro has introduced three new high-profile international fashion and design brands to its offerings.
Why it is important: This recent move solidifies El Palacio de Hierro's stronghold in the luxury retail market, showcasing its commitment to offering exclusive and high-quality fashion and design to its discerning clientele.
The newly added brands include the iconic Alaïa, American streetwear brand Market, and Italian jewellery brand Pasquale Bruni. These brands are exclusively available at selected physical locations and channels of El Palacio de Hierro, emphasizing the chain's commitment to luxury. Alaïa's exclusive pieces, now under the creative direction of Pieter Mulier, can be found at El Palacio de Hierro Polanco, while Market's offerings, founded by Mike Cherman, are also available at specific locations. Pasquale Bruni's presence is centered in the recently renovated Satélite store of the chain.