Breuninger launches “Beyond by Breuninger”

What: Breuninge is set to launch "Beyond by Breuninger," an exclusive loyalty program for customers across Germany.

Why it is important: This program aims to expand the existing service offering of the Breuninger Card and create an emotionally appealing and diverse world of benefits. "Beyond by Breuninger" builds on Breuninger's longstanding focus on individual customer wishes.

The loyalty program features a multi-level system where customers can collect points to access exclusive capsule collections, special events, promotions, and collaborations with lifestyle partners. The program emphasizes digital access to unique benefits and was designed in collaboration with the artist Cecilia Carlstedt to create an engaging visual experience for Breuninger customers.