Chalhoub partners with Inter Parfums for exclusive distribution rights of Robert Cavalli perfumes
What: Chalhoub Group has partnered with Inter Parfums, Inc. for the exclusive distribution rights of Roberto Cavalli perfumes in the United Arab Emirates, Bahrain, Kuwait, Saudi Arabia, and Egypt.
Why it is important: This partnership marks a significant step in luxury fragrance distribution and signals Inter Parfums' debut into major regional agreements. Through this collaboration, Chalhoub Group aims to enhance the presence of Roberto Cavalli perfumes across both physical and digital retail platforms.
With an annual size exceeding USD 800M, fragrances dominate the Middle East beauty market. The partnership is aligned with a localized, consumer-centric approach to build the brand's equity in the region. Roberto Cavalli fragrances will be available in Chalhoub Group’s stores in the first quarter of 2024, with plans to extend to India and Latin American markets.