Breuninger wins German Trade Prize
What: Breuninger was awarded the German Retail Prize by the German Trade Association.
Why it is important: The award recognises the company's innovative integration of online and physical retail strategies, customer-centric focus, and successful adaptation to the evolving retail landscape, setting a benchmark for excellence in the industry.
Breuninger received this accolade during the Germany Trade Congress held in Berlin from November 15-16, 2023. The award, presented in the medium-sized business category, acknowledged Breuninger's effective integration of online activities, strong customer focus, strategic growth through physical expansion, innovative formats, and an emphasis on customer experience. The CEO of Breuninger, Holger Blecker, accepted the award from Mark Rauschen, President of the Textile Trade Association (BTE), in front of approximately 800 retail industry guests.