El Palacio de Hierro welcomes Silbon brand in 3 of its stores

What: El Palacio de Hierro is partnering with Spanish fashion brand Silbonto to expand into Mexico in 2024.

Why it is important: Silbon's decision to enter the Mexican market first is based on the high demand for their clothing.

They plan to open three points of sale in Mexico City, specifically in the Polanco, Durango, and Mitikah areas. This move is part of Silbon's strategic plan to have a total of seven commercial spaces in Mexico by the beginning of 2025. The company aims to exceed EUR 100 million in sales by 2025 and is currently expanding nationally and internationally.