Galeries Lafayette Haussmann opens a café as a showcase for Jonak
What: Jonak has opened a coffee shop on the 4th floor of Galeries Lafayette Haussmann in Paris.
Why it is important: The opening of a coffee shop by Jonak allows customers to experience a unique combination of trying on shoes while enjoying a coffee, bridging the worlds of fashion and lifestyle.
The pop-up shop will be available from October 26th to November 14th. Customers can try on Jonak shoes while sipping on espresso, cappuccino, or mocha infused with tonka bean. The brand has also created a campaign featuring their top ten favourite cafes in Paris and incorporating them into a city guide. This venture follows Jonak's previous foray into the culinary world by collaborating with bakeries in September. Jonak is known for its high-quality shoes and has recently opened a new silver shop-in-shop at Galeries Lafayette Champs-Elysées.