Breuninger brings Ballet am Rhein into its shop window
What: Breuninger invited the members of Ballet am Rhein to dance in the Dusseldorf store windows for its anniversary celebrations.
Why it is important: The spectacle showed Breuninger’s support of the arts by partnering with the ballet to provide a low-threshold access event for visitors to enjoy.
The ballet dancers performed in the shop windows for two days, showcasing specially choreographed routines created for this occasion. The store's flagship location was transformed into a large dance floor with a special dance floor covering, providing an innovative and immersive experience of music and dance to the audience.