IADS Exclusive: What retailers should know about AI

ChatGPT constantly made the headlines for the past 9 months and its adoption was massive (it reached 100m monthly active users in January 2023, 2 months after its launch. For comparison, it took 9 months for TikTok and 2,5 years for Instagram to reach the same amount of MAU). However, ChatGPT is just the tip of the iceberg, more precisely a ‘demo’ product showing to the general public the capabilities of Generative AI (a system able to answer queries, or ‘prompts’, after having been trained on large amounts of data, and therefore capable to bring answers which are going further than simply mimicking the data it learnt).

Generative AI has already started to disrupt many industries and retail is no exception. This is the reason why IADS invited Cyrille Vincey, Partner in Advanced Analytics at Bain & Company, to provide IADS member CEOs with more information and give a few examples of use cases in retail.

IADS provides its members with a weekly in-depth analysis on retail-oriented topics. 

*IADS Exclusives are for members only. You can subscribe to our Substack to recieve our weekly exclusives here.*