Galeries Lafayette sets up Michael Kors space at Champs-Elysées location
What: Galeries Lafayette Champs Elysees displays Michael Kors’s new AW collection in a pop-up space that resembles a private jet flight.
Why it is important: The immersive pop-up experience will offer an exclusive competition and prizes including a Paris-NYC round trip which will make customers interested and drive engagement.
Michael Kors set up a private jet display in the atrium of the Champs Elysees store which displayed its autumn-winter collection. Included in the presentation is the brand’s Denim Jacquard collection and a space for its men’s offer. The exhibit will last until September 11th.