El Corte Inglés teams up with Disney to celebrate 100 years of the Walt Disney Company
What: El Corte Inglés has collaborated with Disney to create a campaign counting down the 100 days until the 100-year anniversary date of the entertainment company.
Why it is important: The collaboration is a historic agreement and gives El Corte Inglés a 360° plan which includes the exclusive sale of Disney products and special activations among other initiatives.
The collaboration will begin in July and run until the closing of the Christmas campaign which will be exclusively at El Corte Inglés.
The department store group will have special activations around the campaign as well as an exclusive Disney 100 event and additional activations for Christmas.
El Corte Inglés’ back-to-school campaign will be themed as Disney 100 and the group will also host Disney 100 themed shop-in-shops measuring 200 square meters from October 2 to 22. Additionally, the Castellana store will host a Disney 100 space in an outdoor area spanning 800 meters squared.
This is the fourth consecutive year that El Corte Inglés will be the main retail partner for Disney’s Christmas campaign. In Serrano, Callao, and Goya, Disney will be the start of the Christmas booths which are free to enter and will include new products from Disney’s latest film.