Chalhoub's new strategic partnership to enhance customer centricity

What: Chalhoub signed a new strategic partnership to enhance customer centricity.

Why it is important: The group recently signed a strategic partnership with STC, the largest telecom in Saudi.

This partnership allows Qitaf Loyalty Programme members to redeem their points at selected Chalhoub Group brands, enhancing their shopping experiences. The partnership enables Chalhoub to provides its customers with a new and convenient method of payment, aligning with our commitment to delivering exceptional experiences, as customer centricity remains at the core of its mission.

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