Dior opens at El Palacio de Hierro Monterrey

news May 2023 Fashion Network

What: Dior has opened a 200 square meter shop-in-shop inside El Palacio de Hierro’s Monterrey location. 

Why it is important: The store is the house’s first location in the northern region of the country and pays homage to the ties between the brand and the country. 

The boutique is located behind a façade featuring Dior’s signature cannage with natural tones contrasted by wood and raffia furniture. The minimalist décor is reflective of excellence and uniqueness of Mexican craftsmanship, featuring walls that are made of traditional local material. 

The space only features womenswear, but offers an exclusive selection of ready-to-wear clothing, footwear, accessories, jewelry, and handbags. 

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