Galeries Lafayette Haussmann adapts to changes in men’s fashion
What: Galeries Lafayette is revealing the renewal of its men’s fashion spaces this spring at its Haussmann location.
Why it is important: The department store is renovating and reinforcing its offer to meet the changing consumer behavior in men’s fashion.
The project highlights a more sensitive man who is inspired by self-care, more casual fashion, sophisticated luxury, and fashionable outdoor style. The men’s supply and purchasing director noted that men want to be more daring and dress for themselves, buying out of desire and love, rather than coming to the department store to meet a specific need.
On the first floor, the sports and outdoors categories are displayed with an “essentials of the season” space that features brands like Patagonia, Arc’teryx, and Element.
On the second floor, creative fashion flourishes with a focus on relaxed tailoring. New brands in this space include Walk in Paris, Maison Labiche, Iro, Les Deux, Blue Garage, and Officine Générale.
Tom Ford takes over a large measure of the men’s building, with beauty products and leather goods on the ground floor and a large corner of the third floor which is now dedicated entirely to luxury ready-to-wear.
The third floor also features new brands such as Loro Piana, Nahmias, and JW Anderson who join existing brands like Prada, Celine, and Ami that have opted for larger sales areas.
The store’s beachwear offer has also seen the addition of new brands like Orlebar Brown and Frescobol Caricoa.
Galeries Lafayette also hosts Café du Cycliste and has recently added the sneaker retailer Wethenew to its offer.
Additionally, each floor has multi-brand spaces installed with exclusive and creative brands for customers to discover.