Wethenew sets up shop at Galeries Lafayette Haussmann
What: Wethenew has opened two new concessions at the department store’s flagship branch.
Why it is important: Galeries Lafayette is partnering with a key player in the sneaker resale market, which is expected to top the USD 20 billion mark in 2025 and is currently worth USD 6 billion globally.
Driven by exclusivity and rarity, the brand makes the connection between resellers and consumers, authenticates products, and makes 200 pairs of sneakers available each week.
This partnership gives Galeries Lafayette the opportunity to showcase the most sought after sneaker models, which it doesn’t typically have access to in its dealings with major streetwear brands.