Loewe brings its line of fragrances to El Palacio de Hierro

What: Spanish luxury brand, Loewe, has set up a dedicated point of sale at El Palacio de Hierro. 

Why it is important: Thanks to El Palacio de Hierro, Loewe Perfumes has made a nod to Mexico with its second permanent location in North America.

El Palacio de Hierro confirmed that Loewe will have a permanent space for its fragrances at the luxury department store. The luxury brand will display a wide variety of its perfumes, flavorings, and candles in various presentations and prices.