Annual Shopping Mall summit

Malls are now seen as go-to destinations and symbols of consumerism. The rise of e-commerce, declining foot traffic, and shifting consumer shopping preferences threatened a way of shopping that had been practiced for decades even before the pandemic, though, and shopping malls were already facing many difficulties. Due to the acceleration of these trends, consumers are now more focused on the digital realm and anticipate frictionless technology, customized experiences, and superior conveniences. These new trends trigger the emphasis for shopping mall transformation and offer the sector new business opportunities with studies suggesting that staying on top of these trends can drive sales growth between 4% and 5% each year through 2025.