B_place by Breuninger is the place to be

What: Porsche brand pop-up opened at Breuninger in Karlsruhe 

Why it is important: Breuninger has developed a new concept area that offers customers curated experiences, unique visits, and shopping moments with the goal of creating a special shopping experience for is customers. 

In an exclusive collaboration with Porsche Center Karlsruhe, the B_place area is transformed into a place of full inspiration, individual pieces, and the opportunity to realize oneself. The “Create Your Own Masterpiece” concept allows visitors to design their own masterpiece for the Porsche Taycan which is then projected on the vehicle. The pop-up can be found at Breuninger in Karlsruhe until March 4th, 2023.