El Corte Inglés links own-brand to reforestation
What: El Corte Inglés has linked the launch of Los Grinpins, its 100% sustainable own-brand cuddly toys, to reforestation initiatives.
Why it is important: As part of a collaboration with Sylvestris Group to plant more trees, achieve a greener and healthier environment and promote inclusive employment, El Corte Inglés welcomes a collection of five cuddly toys with attributes linked to sustainability.
2,500 trees will be planted in Alto de Majalinos as part of the project. El Corte Inglés has also pledged to donate one euro per each Ginpin toy sold along with an additional contribution to reforest the area of Teruel with native trees.