Manor’s very first capsule and NFT collections
What: Manor celebrates its 120th anniversary by partnering with Swiss designer Yael Andrews and launching their very first capsule collection in fashion, home and stationery as well as a one-of-a-kind NFT collection.
Why it is important: The capsule collection reflects the values and DNA of Manor: exclusivity, innovation and creativity, while the NFT collection opens up new paths in the metaverse through a community-based approach linked by tokens.
The young designer drew her inspiration from the old Manor logos, the original names of the Manor department stores as well as from the sites spread throughout Switzerland to create an original collection for the fashion, home and stationery departments. The NFT collection was launched as a complement to reinforcing the innovative and exclusive aspect of this collaboration.