Galeries Lafayette launches retail media platform
What: Galeries Lafayette has launched a retail media platform designed for its partner brands: Tailored Insights.
Why it is important: The proprietary platform will use data to analyse and customize the customer experience for use by the company’s partner brands.
Galeries Lafayette is one of the first French department stores to develop an initiative of this kind at such a scale, representing another way in which the company is pushing the development of its omnichannel presence. Partner brands are now able to understand their Galeries Lafayette customers and offer them a more personalized experience along the customer journey.
The platform is collaborative and provides strategic and operational insights to better anticipate trends to design effectively, select the best product range, develop measurable marketing plans and more.
AI algorithms have been integrated into the platform to optimize Fashion and Homeware categories, reducing data processing and its carbon footprint.