El Corte Inglés strengthens its alliance with AliExpress
What: The agreement allows the Spanish company to take advantage of the global e-commerce network to boost its expansion in Russia and Central European countries;
Why it is important: El Corte Inglés and AliExpress have taken a new step in their alliance by reaching an agreement that will allow the Group's international expansion in Russia, Poland and Central Europe and will boost online sales in these markets.
In this way, El Corte Inglés strengthens its alliance with AliExpress by incorporating six new fashion brands that are sold through the Alibaba Group marketplace. Unit, one of the six brands, has become very popular among younger customers, positioning itself among the favorite brands of AliExpress users in Spain.
Alibaba will use the logistics infrastructure of El Corte Inglés.
Eduardo Sotillos , Director of Purchasing at El Corte Inglés, explains that “we have always worked to offer customers the best quality in products and services. The collaboration with AliExpress is a lever to boost online sales, and especially the expansion in the international market. For its part, AliExpress will be able to take advantage of our logistics infrastructure in Spain.”