SM sees a resurgence of fashion spending
What: As community restrictions are lifting and schools and offices are back face-to-face SM has seen a surge in crowds coming to stores and malls.
Why it is important: Trends have shifted in terms of consumers leaning more towards ‘athleisure,’ more people are biking to work in response to the trend of health and wellness trend, as well as sustainability.
SM has addressed the shift in sustainability by providing the SM Green Finds Initiative, a collection of sustainable products.
There is a resurgence of fashion, leading to more energized spending; SM has ended the second quarter with 95% of pre-pandemic sales.