El Palacio de Hierro beats pre-pandemic sales
What: El Palacio de Hierro ends the first six months of 2022 with a 36% increase in sales.
Why it is important: Thanks to their omnichannel strategy, El Palacio de Hierro has seen impressive increases in the group’s turnover and online sales post-pandemic.
The company's EBITDA stood at 2,495 million pesos (119.1 million euros) in the period, 133% more than in the same period of 2021 and 8% above the first half of 2021. Digital sales rose 31% in the first six months of 2022.
El Palacio de Hierro ended the 2021 financial year with year-over-year growth in sales of 46.4% exceeding the level of sales prior to the pandemic by 6.2%.