El Palacio de Hierro hosts the first Dom Pérignon pop-up store in Mexico

What: Throughout the month of June, visitors will learn about the history of Dom Pérignon and the process of creating champagne thanks to a phygital museum. For the first time in Mexico, customers will also enjoy a personalization service through a laser engraving process on metal shields.

Why it is important: Champagne selling in department stores recently gained traction and generates important revenue as it’s the case at Samaritaine in Paris with Veuve Cliquot and Moët & Chandon.

Visitors can also enjoy a glass of Vintage 2012 at the Dom Pérignon bar cozy space. Vintages and special editions can be purchased through Dom Pérignon's private sales service.