IADS Exclusive: Are Retail Media Networks the new El Dorado for retailers?
IADS Exclusive May 2022 Selvane Mohandas du Ménil
Nordstrom announced on March 1st the launch of their own Retail Media Network (RMN) with the “Nordstrom Media Network” initiative. Trade marketing and side advertising revenues from brands are not new to retailers. So why is this piece of news interesting for department store companies?
IADS provides its members with a weekly in-depth analysis on retail-oriented topics. This is an example of the themes the Association regularly addresses, and the topic of an article from the IADS members-only newsletter date 18 May 2022.