BHV Marais hosts Kids O'clock, Agua Blanca and Selency platforms
What: The specialist in second-hand children's fashion, Kids O'clock, the platform dedicated to responsible hygiene and maintenance products Agua Blanca and the online flea market Selency take over the fifth floor of the BHV Marais.
Why is it important: Second-hand products are becoming more and more popular in the offer of department stores. Last September, the Galeries Lafayette Haussmann opened a space of 500 square meters, called "(Re)-Store" which welcomes young brands advocating circular fashion and players in second-hand sales. Its neighbor Le Printemps has completely rehabilitated the Binet dome and the Silver Bridge to install its new second-hand offer.
In the BHV space, which recreates a four-room family nest, the three companies offer a selection of clothing, accessories, toys, linen, and body products, as well as furniture and decoration.
Kids O'clock, the British second-hand clothing and accessories platform for children, is being tested here for the first time in physical format. It offers an assortment of brands such as Bobo Choses, Bonpoint, and The Animals Observatory.
Agua Blanca unveils a selection of hygiene and care products for babies and children.
Selency, composes decor highlighting the product offer. And while the parents are doing their shopping, the children can take advantage of the activities on Wednesdays: creation of bouquets of dried flowers, yoga classes etc.